Sunwood Brand System

BRAND DESIGN

Sunwood California Forest Conservancy is a concept non-profit dedicated to preserving California's forests through education and advocacy. I designed a brand that captures the calm of camping in California's wooded mountains. The identity pairs warm tones with the cool greens of the redwoods, reflecting a mission built on connecting people to nature.

Contract 2021

BRAND COLLATERAL & TOUCHPOINTS

SCFC needed to feel trustworthy enough to ask for donations and adventurous enough to make people want to explore. I built the website with a landing page and a streamlined donations flow. Corporate identity, business cards, letterhead, envelopes, stationery, was designed to feel professional and still evoke the adventure of forest exploration.

BRINGING SCFC TO LIFE

To further enhance SCFC's visibility, I designed a range of merchandise, including hoodies, mugs, and stickers, and produced a promotional video to tell SCFC's story. This comprehensive branding package ensures that SCFC's message reaches a wide audience, inspiring them to join the effort in preserving California's natural heritage.